There is a reason that the Rolling Stones have kept their logo all these years-it works. They took an idea, and the logo represents that idea to the public at large. You cannot think of one without the other. Would they have made it without the logo? Sure they would, they are the Rolling Stones, but were they more successful because of having a logo? The answer is yes.
There is no shortage of talent out there when it comes to music, but making it in the business is a grind-you practice and practice, you invest in gear, you search for the right group of people, and work hard to produce something new, you hit the studio, and get schooled in just how much there is to know when it comes to creating that magic, and you hit the stage to share that gift with the audience and have a great time. It is a huge investment, of time and money. Lots of bands rely on selling merchandise at their shows to make ends meet, and even then it's hard.
So what can you do to make the journey a bit easier? As a sign guy, my advice would be to create a logo, or identity, and keep it consistant wherever you advertise, be it on your website, myspace, cd's, shirts, etc. You want people to know who you are, and connect you with the great music you play. A kick drum decal or a banner for your band can help. I see so many people at shows, taking photos, and sending them to their friends or posting them on facebook or Twitter, you might think you are just playing a small club, but before the show is over, your image might be seen by people all over the world. Why not tell them who you are?
